Matthew 5:13 (NIV). ''You are the salt of the earth. But if the salt loses its saltiness, how can it be made salty again? It is no longer good for anything, except to be thrown out and trampled by men.''...... Thoughts on This Verse... Jesus wanted us to never give up our moral distinctiveness, our redemptive influence, or our loving impact on those around us. The purpose of our presence in the world is to be an influence in our culture against further decay and to season the bitter, dog-eat-dog world with grace and mercy.